Analyze the Google Local Pack and discover why your competition appears on the map
Enter a business type and city to get a complete analysis of the businesses dominating Google's Local Pack. Compare reviews, photos and profile signals to know exactly what you need to outrank them.
What is the Google Local Pack?
The Local Pack (also called Map Pack or 3-Pack) is the block of 3 local businesses Google shows at the top of search results when it detects local intent. It appears for queries like "dentist Barcelona", "plumber near me" or "Japanese restaurant Madrid". Being in this block is more valuable than the first organic result: it takes up more visual space, includes a map, reviews and phone number, and generates over 40% of clicks on searches with local intent.
The 4 key factors for Local Pack ranking
Relevance
How well your Google Business Profile matches the user's search. Correct categories, keyword-rich description and detailed services are fundamental.
Distance
The proximity of the business to the user (or to the searched city). You can't control physical location, but you can optimize geographic signals in your profile and website.
Prominence
The online reputation of the business: reviews, quantity, average rating and response frequency. Directory mentions (citations) and local backlinks also influence this.
Profile activity
Google values active profiles: regular posts, updated photos, responses to reviews and answered questions. An inactive profile progressively loses positions.
How to use this tool to beat your local competition
Enter your business type and the city where you want to rank. The tool analyzes the businesses currently occupying the Local Pack and shows you their key metrics: rating, number of reviews, photos and web presence. With this data, you'll know exactly how many reviews you need to get, which profile has more photos than yours and what prominence signals you need to work on to enter the top 3.