Google Local Pack Analyser
Enter a business type and city to get a complete analysis of the businesses dominating Google's Local Pack. Compare reviews, photos and profile signals to know exactly what you need to outrank them.
What this tool analyses
It queries the real Local Pack for the search and location you give it and returns the businesses that appear with their visible signals: rating, review count, category and profile details. That shows you what the three that appear have, and what you are missing.
How to analyse the Local Pack step by step
The Local Pack changes with where the searcher is, so location matters as much as the keyword.
- 1
Type the search the way a customer would: “plumber” and “emergency plumber 24 hours” return different packs.
- 2
Set the location you want to see results from. Analysing from the city centre and from your own neighbourhood gives different packs, and the second is the one you care about.
- 3
Compare the signals of those who appear: reviews, average rating and primary category. Category explains more absences than reviews do.
- 4
Repeat with the two or three searches that actually bring you customers, not the generic industry one.
The Local Pack is computed by proximity to the searcher. There is no single “position” for your business: there is your position from each point on the map, which is why it pays to analyse from several locations.
What to look at in each competitor
Relevance
How well your Google Business Profile matches the user's search. Correct categories, keyword-rich description and detailed services are fundamental.
Distance
The proximity of the business to the user (or to the searched city). You can't control physical location, but you can optimize geographic signals in your profile and website.
Prominence
The online reputation of the business: reviews, quantity, average rating and response frequency. Directory mentions (citations) and local backlinks also influence this.
Profile activity
Google values active profiles: regular posts, updated photos, responses to reviews and answered questions. An inactive profile progressively loses positions.
How to use the analysis to break into the pack
Enter your business type and the city where you want to rank. The tool analyzes the businesses currently occupying the Local Pack and shows you their key metrics: rating, number of reviews, photos and web presence. With this data, you'll know exactly how many reviews you need to get, which profile has more photos than yours and what prominence signals you need to work on to enter the top 3.
Frequently asked questions
Guides on Local Pack
The validator tells you what is broken. These guides explain why it breaks and how to fix it.
What Is the Google Local Pack and Why Does Your Business Need to Rank in It?
The Google Local Pack is the 3-result block with map that appears above organic results. Businesses in it receive 126% more web traffic. Learn how it works and what you need to get in.
Read guideHow to Appear in the Google Local Pack: Step-by-Step Guide for Local Businesses in 2026
Practical guide with actionable steps to get into the Google Local Pack. From optimizing your Google Business Profile to managing reviews and weekly posts.
Read guideHow to Analyze Your Competition in the Google Local Pack (and Which Signals to Compare)
Before optimizing your listing, you need to know what the businesses already in the Local Pack have. Learn which signals to compare and how to turn that gap into a concrete action plan.
Read guideThe 10 Factors That Determine Who Appears in the Google Local Pack (and How to Outrank Them)
Authority guide based on the Whitespark Local Search Ranking Factors 2026. Discover exactly which signals Google weighs to rank Local Pack results and what you can do today.
Read guideGoogle Local Pack by Industry: Guide for Restaurants, Clinics, Plumbers and More
The Local Pack doesn't work the same in every industry. Discover the local SEO specifics for restaurants, clinics, home services and professional businesses — and what you need to reach the Top 3 in each.
Read guide