LocalBusiness Schema: Complete Guide for Local Businesses

If you have a business with a physical address, LocalBusiness schema is possibly the highest-impact schema type you can implement. It provides Google with structured data about your business that it can display in the Knowledge Panel, in Google Maps, and in local search results — name, address, hours, phone number, ratings, and much more.

Most common LocalBusiness types

LocalBusiness is the generic type, but Schema.org has more specific subtypes that add additional relevant properties for each sector. Always use the most specific available subtype.

Complete LocalBusiness implementation

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "The Corner Restaurant",
  "description": "Traditional home cooking in the heart of downtown.",
  "url": "https://thecorner.com",
  "telephone": "+1-555-123-4567",
  "email": "reservations@thecorner.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "New York",
    "addressRegion": "NY",
    "postalCode": "10001",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7128,
    "longitude": -74.0060
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "11:00",
      "closes": "15:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "18:00",
      "closes": "22:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday", "Sunday"],
      "opens": "12:00",
      "closes": "23:00"
    }
  ],
  "image": [
    "https://thecorner.com/photos/interior.jpg",
    "https://thecorner.com/photos/dishes.jpg"
  ],
  "priceRange": "$$",
  "servesCuisine": "American",
  "hasMap": "https://maps.google.com/?cid=123456789",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "reviewCount": "347",
    "bestRating": "5"
  },
  "sameAs": [
    "https://www.facebook.com/thecorner",
    "https://www.instagram.com/thecorner",
    "https://www.yelp.com/biz/thecorner"
  ]
}
</script>

Key LocalBusiness schema properties

OpeningHoursSpecification: special and holiday hours

For special holiday hours, you can use the specialized type with specific dates. This is especially useful for restaurants and stores that have reduced or extended hours during Christmas, Thanksgiving, or summer.

{
  "@type": "OpeningHoursSpecification",
  "opens": "10:00",
  "closes": "15:00",
  "validFrom": "2026-12-24",
  "validThrough": "2026-12-26"
}

LocalBusiness schema and Google Business Profile

The LocalBusiness schema on your website and your Google Business Profile (GBP) are complementary signals. Google cross-references both sources to build the Knowledge Panel for your business. If there are discrepancies between the schema and the GBP (different name, different address, mismatched hours), Google may display incorrect information or ignore one of the two sources.

• •Make sure the name in the schema is exactly the same as in the Google Business Profile.
• •The address must match in format and content with the GBP.
• •The schema hours must always be kept up to date — if they change, update both sources.
• •The geo coordinates should point to the actual business location, not the postal address.

Businesses with multiple locations

If you have multiple branches, each location must have its own LocalBusiness schema on its own location page. Do not put a single schema with multiple addresses on the homepage. The correct structure is: one page per location, with a LocalBusiness schema specific to that location.

Use iRankly's Schema Validator to verify that each location page has the correct schema and that all required properties are present.