When someone searches for your company name in Google, the ideal outcome is a Knowledge Panel on the right with your logo, description, social profiles, and website. Or that the organic results include sitelinks — the additional links beneath the main result that lead to the most important sections of your site. Both are influenced by two schema types that many websites ignore: Organization and WebSite.
What is Organization schema?
Organization schema tells Google who you are as a company: legal name, organization type, URL, logo, description, social media profiles, and contact methods. It doesn't generate a visible rich result in generic search results, but it contributes to:
- •The Knowledge Panel when someone searches directly for your brand name.
- •The identification of your brand as an entity in Google's Knowledge Graph.
- •AI visibility: LLMs identify entities better with a well-defined Organization schema.
- •Brand searches in Google My Business and other Google products.
Key properties of Organization schema
| Property | Required | Description |
|---|---|---|
| @type | Yes | Organization, Corporation, LocalBusiness, etc. |
| name | Yes | Exact company name as it appears in official documents |
| url | Yes | URL of the site's main page |
| logo | Recommended | URL of the logo image (minimum 112×112px, square format) |
| description | Recommended | Brief company description (1–2 sentences) |
| sameAs | Recommended | Array with URLs of social media and directory profiles |
| contactPoint | Optional | Contact information: phone, email, contact type |
| address | If applicable | Physical address (PostalAddress) |
| foundingDate | Optional | Year the company was founded |
The sameAs property: the most important for the Knowledge Graph
The sameAs property is an array of URLs confirming that different online profiles belong to the same entity. Google uses sameAs to consolidate information about your brand from multiple sources. Include the most relevant profiles:
- •LinkedIn (company page)
- •Twitter / X
- •Wikipedia (if a page exists)
- •Wikidata
- •Crunchbase (for startups and tech companies)
- •Google My Business (if a local business)
What is WebSite schema and what is it for?
WebSite schema identifies your domain as a named website and activates the Sitelinks Search Box: the internal search field that appears beneath the main result when someone searches directly for your brand. Not all sites receive this treatment, but implementing WebSite schema correctly is a prerequisite.
- •name: name of the website (may differ slightly from the organization name).
- •url: URL of the main domain.
- •potentialAction: of type SearchAction, with the URL of the site's internal search engine.
Where to place Organization and WebSite schema
Both schemas should only be placed on the main page of the site (the homepage). Don't repeat them on internal pages — Google only needs to see them once to learn the entity information. If you place them on every page it's not a serious problem, but it's unnecessary code.
Generate your Organization schema in seconds
iRankly's AI Schema Generator creates the complete Organization JSON-LD with all recommended fields. Select the "Organization" type, enter your homepage URL or a description of your company, and get the code ready to implement.
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